sandeep.gupta@snssystem.com

+91 972-469-0888

Request a Quote

    Comparing your actual spending against budget goals is a basic strategy for preparing for future growth. For instance, comparisons between budget and actual variances provide an accurate review of spending habits and income patterns.

    We implemented functionality in zoho to track cost per lead and cost per deal based on specific sources of lead. It helps our client to get conversion rate across different media sources to determine which media is most effective for advertising and then increase spending into that media.

Image-1
Zoho Consultancy

    We created a custom module and dashboard in zoho crm for calculating the cost per lead from spending on advertisements on channels like facebook, google, Youtube and Instagram Etc..

    In this module, we put the monthly budget and actual spend for each type of campaign then automatically calculate cost per lead, cost per deal, and cost per won deal. Based on cost we created the dashboard where you can see a graphical view of each campaign cost and comprare.

Zoho Consultancy
Signup for free CRM account with FREE 1 hours consulting and 5 hours implementation

Seven Reasons Every Business Owner Should Regularly Create a Budget vs Actual Comparison Report

Actual revenue and earnings may be higher than expected. One example is when a new product goes viral and demand skyrockets.
Sales projected may be lower than achieved. For instance, a historically popular product could peak and start to decline.
Changes in the supply chain often impact the cost of sales. On the positive side, negotiating a better manufacturing contract reduces the cost of sales. On the other hand, disruptions in the supply chain increase delivery costs, delay delivery, and often reduce profit potential, if the disruption is lengthy.
Market trends can positively and negatively affect customer demand. Consider niche products and services. Companies targeting a small subset of the population must continuously monitor their repeat customer numbers and client acquisition costs. Failure to do this may result in excess inventory that cannot quickly sell.
Cost centers may experience a sharp increase in acquiring, training, and onboarding new talent. Everyone knows when the federal minimum wage increases, payroll costs go up. Talent pool shortages also mean higher acquisition costs.
Creating a budget with unrealistic expectations is a common mistake many new business owners make. Comparing budget figures to actual numbers drive informed decisions that improve forecasting, and reduce the stress associated with trying to hit an unachievable benchmark.

Testimonials